Weekly Newsletter
Oct 9, 2025
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5 min read
Plus: Resorts become retail as Smartwool and icebreaker go all-in
Oct 1, 2025
4 min read
Plus: Running relaunch signals a product velocity pivot
Sep 24, 2025
6 min read
Plus: Lululemon rewires assortment to regain momentum
Sep 17, 2025
Plus: Why last click undervalues channel revenue by over 90%?
Sep 10, 2025
Plus: S&S Activewear shutters recycling program over unverifiable data
Sep 3, 2025
Plus: Gorjana launches sports club athlete ambassador program
Aug 27, 2025
Plus: Amazon’s $30 athleisure pressures mid-tier pricing
Aug 20, 2025
Plus: Nike x Patta collab expands
Aug 14, 2025
Plus: Fabletics leans into lifestyle via Becky G capsule
Aug 6, 2025
Plus: Columbia rewrites its brand permission for the next decade
Jul 30, 2025
PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign
Jul 23, 2025
PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys
Jul 16, 2025
PLUS, Adidas x ASOS Launches Cowprint Samba Collection
Jul 9, 2025
PLUS, Gen Z Revives Y2K Fashion Trends with a Modern Twist
Jul 2, 2025
Plus, Champs Sports rolls out immersive Run Club experiences in-store
Jun 25, 2025
Plus, Balenciaga x PUMA Speedcat drop shows how heritage meets flexibility
Jun 18, 2025
71 min read
Plus, Lululemon’s decade-long bet on recycled nylon could be a blueprint for your brand.
Jun 11, 2025
226 min read
Plus, Merino wool’s performance advantages are reshaping activewear innovation.
Jun 4, 2025
Plus, Champion’s Tom Aspinall collab - A KO for cultural relevance
May 28, 2025
Plus, Cole Haan is entering the performance market through golfwear.
May 21, 2025
Hybrid workwear is driving demand for office-ready activewear—see how top brands are adapting.
May 14, 2025
Plus, Under Armour’s plant-based line offers real sustainability—no greenwashing.
May 7, 2025
7 min read
Plus, Target’s All In Motion dress is winning over moms with functional design and a $35 price tag.
Apr 30, 2025
Plus: Lululemon’s PWHL apparel drop offers a masterclass in brand expansion via women’s sports.
Apr 23, 2025
Plus: Retail expansion playbook—MPActivewear goes physical.
