Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

Editor’s Pick 🌟

What Bees, Burgers and Brand Budgets Can Teach Us About Marketing Measurement
✍️ A ClickZ reflection on MadFest 2025

At MadFest last week, Rory Sutherland reminded the room what too many boardrooms forget: not everything valuable can be measured up front.

“Marketing should be treated like R&D, not procurement,” he said — urging brands to value discovery, not just efficiency.

His metaphor? Bees. Some follow a known path (performance), others go exploring (brand). Without the explorers, the hive starves.

While it’s a compelling argument in theory, the practical realities of brand-building can be tough for marketers. The biggest challenge? Proving it’s working. Without clear evidence of impact, securing budget for top-of-funnel campaigns can be next to impossible.

This tension echoed across sessions — but especially in our conversations with Fospha, who are helping brands tackle this head-on. Their new Glow research reveals how early indicators like branded search and engaged site visits serve as predictive signals of future revenue — giving marketers the proof they need to protect and scale brand investment.

At a time when finance demands certainty and marketing needs freedom, this might just be the measurement rethink the industry’s been waiting for.

👉 Download the Glow Report

Sector Spotlight 🎥

FASHION COLLECTION LAUNCH

BAPE Unveils Fall/Winter 2025 Collection Inspired by Music, Sports, and Art

ACTIVEWEAR PROMOTION

Baleaf Joins Amazon for Activewear Event, Celebrating Movement and Community

Baleaf partners with Amazon for an Independence Day campaign, offering a limited-time activewear collection focused on movement and gratitude. The event, running from July 4 to July 13, highlights Baleaf's versatility and functionality, while giving shoppers spending $89+ exclusive activewear gifts, driving engagement and wardrobe refreshment.

PRODUCT SHOWCASE

Nike Unveils New Performance and Retro Basketball Footwear Styles

Nike's SNKRS Showcase outlined their latest basketball shoe lineup, targeting performance and aesthetic trends essential for basketball players. By unveiling models like the Sabrina 3 and Giannis Freak 7, and blending performance with retro flair, Nike offers basketball athletes innovative footwear options that cater to various playing styles.

This launch demonstrates Nike's strategic market engagement, ensuring products aligned with players' evolving preferences, directly impacting brand loyalty and market competitiveness.

FASHION REVIVAL

Gen Z Revives and Elevates Y2K Fashion Trends with a Modern Twist

Gen Z is driving a resurgence of early 2000s fashion trends like low-rise jeans and cargo pants, with a twist that incorporates personalized modern elements. This trend is gaining momentum faster than typical 20-year fashion cycles, influenced by social media and retail data. High-end designers and celebrities are fueling this movement, presenting opportunities for brands to tap into nostalgic styles revitalized with a contemporary flair.

Performance Pulse 📈

SOCIAL MEDIA STRATEGY

Currys Engages New Customers Through Strategic TikTok Success

Currys has effectively leveraged its social media presence, particularly on TikTok, to engage with a younger demographic, increasing brand preference to 26% compared to 21% three years ago. This strategic engagement is pivotal for marketers looking to penetrate Gen Z markets, providing actionable insights into effective social media adoption. Currys' success demonstrates the potential for targeted digital strategies to enhance brand equity in competitive industries.

AFFILIATE MARKETING

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day Event

Amazon has doubled influencer commissions for its Prime Day period, running from July 1 to July 20, offering specific increases in 13 product categories, such as beauty and jewelry. This move aims to motivate influencers to enhance sales during the expanded four-day Prime Day event, presenting significant earning potential for marketers involved in content creation.