Weekly Newsletter
Jul 16, 2025
•
5 min read
PLUS, Adidas x ASOS Launches Cowprint Samba Collection
Jul 9, 2025
6 min read
PLUS, Gen Z Revives Y2K Fashion Trends with a Modern Twist
Jul 2, 2025
Plus, Champs Sports rolls out immersive Run Club experiences in-store
Jun 25, 2025
Plus, Balenciaga x PUMA Speedcat drop shows how heritage meets flexibility
Jun 18, 2025
71 min read
Plus, Lululemon’s decade-long bet on recycled nylon could be a blueprint for your brand.
Jun 11, 2025
226 min read
Plus, Merino wool’s performance advantages are reshaping activewear innovation.
Jun 4, 2025
Plus, Champion’s Tom Aspinall collab - A KO for cultural relevance
May 28, 2025
Plus, Cole Haan is entering the performance market through golfwear.
May 21, 2025
Hybrid workwear is driving demand for office-ready activewear—see how top brands are adapting.
May 14, 2025
Plus, Under Armour’s plant-based line offers real sustainability—no greenwashing.
May 7, 2025
7 min read
Plus, Target’s All In Motion dress is winning over moms with functional design and a $35 price tag.
Apr 30, 2025
Plus: Lululemon’s PWHL apparel drop offers a masterclass in brand expansion via women’s sports.
Apr 23, 2025
Plus: Retail expansion playbook—MPActivewear goes physical.
Apr 16, 2025
Plus, Under Armour debuts apparel made from plants at Milan Design Week.
Apr 9, 2025
22 min read
Plus, a deeper look into what American Century Companies' stake means for activewear’s future.
Apr 2, 2025
A bold move that pushes women's sports front and center.
Mar 26, 2025
9 min read
Plus... why Snuggs x Man City’s launch is more than just a drop.
Mar 20, 2025
12 min read
Plus... why Alo Yoga’s latest store opening is a game-changer
Mar 13, 2025
Plus: Luxury brands are betting big on tennis—here’s why🚀
Mar 5, 2025
8 min read
Plus, Puma's Hyrox partnership boosts exposure until 2027
Feb 27, 2025
Plus, Fabletics’ Membership Model—Genius or a Trap?
Feb 20, 2025
Plus, Gymshark’s NYC Flagship: The Future of Experiential Retail?
Feb 13, 2025
How Nike is blending AI, blockchain & AR to transform athletic retail.
Feb 6, 2025
Plus, why Amazon’s hidden ad halo effect is bigger than we thought.
Jan 30, 2025
Plus, Michael Jordan’s virtual sneakers are reshaping digital fashion
