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Weekly NewsletterWeekly Newsletter
Burna Boy and On Are Serving Up a New Era of Sport and Culture
Sep 10, 2025

Burna Boy and On Are Serving Up a New Era of Sport and Culture

Plus: S&S Activewear shutters recycling program over unverifiable data

Rafe Houston
Rafe Houston
Weekly NewsletterWeekly Newsletter
Athleta Enters Bodywear to Expand Wallet Share
Sep 03, 2025

Athleta Enters Bodywear to Expand Wallet Share

Plus: Gorjana launches sports club athlete ambassador program

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | NFL Names Abercrombie Official Fashion Partner
Aug 27, 2025

Styled Athletics | NFL Names Abercrombie Official Fashion Partner

Plus: Amazon’s $30 athleisure pressures mid-tier pricing

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Spanx Enters Activewear With Spanxsmooth OnForm
Aug 20, 2025

Spanx Enters Activewear With Spanxsmooth OnForm

Plus: Nike x Patta collab expands

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Styled Athletics | A Ma Maniére x Jordan 6 Anchors Holiday Drop Plans.
Aug 14, 2025

Styled Athletics | A Ma Maniére x Jordan 6 Anchors Holiday Drop Plans.

Plus: Fabletics leans into lifestyle via Becky G capsule

Avinash Duggempudi
Avinash Duggempudi
Weekly NewsletterWeekly Newsletter
Styled Athletics | Lululemon's New “Running Gives” campaign
Aug 06, 2025

Styled Athletics | Lululemon's New “Running Gives” campaign

Plus: Columbia rewrites its brand permission for the next decade

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares
Jul 30, 2025

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies
Jul 23, 2025

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection
Jul 16, 2025

Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

PLUS, Adidas x ASOS Launches Cowprint Samba Collection

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection
Jul 09, 2025

Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

PLUS, Gen Z Revives Y2K Fashion Trends with a Modern Twist

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Nike wants to be luxury again — will it work?
Jul 02, 2025

Styled Athletics | Nike wants to be luxury again — will it work?

Plus, Champs Sports rolls out immersive Run Club experiences in-store

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | The sportswear collab that’s built for performance and fandom
Jun 25, 2025

Styled Athletics | The sportswear collab that’s built for performance and fandom

Plus, Balenciaga x PUMA Speedcat drop shows how heritage meets flexibility

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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