Weekly Newsletter

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Styled Athletics | How Sweaty Betty Proved Brand Spend Drives AOV

Styled Athletics | How Sweaty Betty Proved Brand Spend Drives AOV

Plus, Merino wool’s performance advantages are reshaping activewear innovation.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | 📊 Are YouTube Ads the Athleisure Industry’s Most Undervalued Channel?

Styled Athletics | 📊 Are YouTube Ads the Athleisure Industry’s Most Undervalued Channel?

Plus, Champion’s Tom Aspinall collab - A KO for cultural relevance

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | playR’s Game-Changing Gymwear Launch: What Marketers Can Learn

Styled Athletics | playR’s Game-Changing Gymwear Launch: What Marketers Can Learn

Plus, Cole Haan is entering the performance market through golfwear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Alo to Skims: Activewear Goes Office-Ready

Styled Athletics | Alo to Skims: Activewear Goes Office-Ready

Hybrid workwear is driving demand for office-ready activewear—see how top brands are adapting.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | How Arcteryx and Songtsam Created a Collection With Altitude and Attitude

Styled Athletics | How Arcteryx and Songtsam Created a Collection With Altitude and Attitude

Plus, Under Armour’s plant-based line offers real sustainability—no greenwashing.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Lululemon’s Secret? Bundles, Emotion & Last-Minute Shoppers

Styled Athletics | Lululemon’s Secret? Bundles, Emotion & Last-Minute Shoppers

Plus, Target’s All In Motion dress is winning over moms with functional design and a $35 price tag.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Fospha Reveals Winning Google Budget Splits for D2C Growth

Styled Athletics | Fospha Reveals Winning Google Budget Splits for D2C Growth

Plus: Lululemon’s PWHL apparel drop offers a masterclass in brand expansion via women’s sports.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Namrata Joshipura Brings Eco-Luxury to Athleisure

Styled Athletics | Namrata Joshipura Brings Eco-Luxury to Athleisure

Plus: Retail expansion playbook—MPActivewear goes physical.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics Newsletter | Don’t Put All Your Eggs in One Channel

Styled Athletics Newsletter | Don’t Put All Your Eggs in One Channel

Plus, Under Armour debuts apparel made from plants at Milan Design Week.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics Newsletter | 🧠 Outthink Last Click Attribution

Styled Athletics Newsletter | 🧠 Outthink Last Click Attribution

Plus, a deeper look into what American Century Companies' stake means for activewear’s future.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics Newsletter | Shoptalk in Five Headlines 🖐️

Styled Athletics Newsletter | Shoptalk in Five Headlines 🖐️

A bold move that pushes women's sports front and center.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics Newsletter | 🔥 Gen Z vs. Millennials: The Gym Wear Divide Is Real

Styled Athletics Newsletter | 🔥 Gen Z vs. Millennials: The Gym Wear Divide Is Real

Plus... why Snuggs x Man City’s launch is more than just a drop.

Sophie Bruxner-Randall
Sophie Bruxner-Randall