Weekly Newsletter

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Styled Athletics | Lululemon's New “Running Gives” campaign

Styled Athletics | Lululemon's New “Running Gives” campaign

Plus: Columbia rewrites its brand permission for the next decade

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

PLUS, Adidas x ASOS Launches Cowprint Samba Collection

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

Styled Athletics | BAPE Unveils Fall/Winter 2025 Collection

PLUS, Gen Z Revives Y2K Fashion Trends with a Modern Twist

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Nike wants to be luxury again — will it work?

Styled Athletics | Nike wants to be luxury again — will it work?

Plus, Champs Sports rolls out immersive Run Club experiences in-store

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | The sportswear collab that’s built for performance and fandom

Styled Athletics | The sportswear collab that’s built for performance and fandom

Plus, Balenciaga x PUMA Speedcat drop shows how heritage meets flexibility

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Nike x Justine Skye, Lululemon’s Eco Move & the ROI Playbook

Styled Athletics | Nike x Justine Skye, Lululemon’s Eco Move & the ROI Playbook

Plus, Lululemon’s decade-long bet on recycled nylon could be a blueprint for your brand.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | How Sweaty Betty Proved Brand Spend Drives AOV

Styled Athletics | How Sweaty Betty Proved Brand Spend Drives AOV

Plus, Merino wool’s performance advantages are reshaping activewear innovation.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | 📊 Are YouTube Ads the Athleisure Industry’s Most Undervalued Channel?

Styled Athletics | 📊 Are YouTube Ads the Athleisure Industry’s Most Undervalued Channel?

Plus, Champion’s Tom Aspinall collab - A KO for cultural relevance

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | playR’s Game-Changing Gymwear Launch: What Marketers Can Learn

Styled Athletics | playR’s Game-Changing Gymwear Launch: What Marketers Can Learn

Plus, Cole Haan is entering the performance market through golfwear.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Styled Athletics | Alo to Skims: Activewear Goes Office-Ready

Styled Athletics | Alo to Skims: Activewear Goes Office-Ready

Hybrid workwear is driving demand for office-ready activewear—see how top brands are adapting.

Sophie Bruxner-Randall
Sophie Bruxner-Randall