Styled Athletics | Alo to Skims: Activewear Goes Office-Ready

Only Got a Minute? ⌚️

Revealed: Investing in Brand Campaigns = Higher AOV

For many finance teams, brand has become shorthand for expensive campaigns with little proven impact. The result= when budgets tighten, brand is often the first to be cut.

Marketers know this is a mistake, but they don’t have the data to prove it - until now.

🔐 Fospha’s latest research uses Bayesian network modelling to uncover the causal relationship between brand spend and commercial outcomes like conversions and AOV.

🍸 Meet us at The Lead Summit - drink on us

ClickZ Media is hosting an informal drinks reception on 29 May at 4:30 PM, just a short walk from The Lead Summit venue—somewhere stylish in NYC’s FiDi district.

Expect bold conversation, sharp minds, and good wine—no speeches, no badge scans. Just the people driving the future of commerce.

🔒 Limited spots – Exact location revealed after RSVP

Sector Spotlight 🎥

FASHION INNOVATION

Activewear Meets Office Chic With Sophisticated Styles From Top Global Brands

Hybrid work trends are driving demand for versatile, office-appropriate activewear, as brands like Alo, Lululemon, The Giving Movement, Nike, and Skims introduce performance fabrics with polished silhouettes. Marketers should note consumer preference for apparel that bridges fitness and workplace needs, creating key positioning opportunities for brands focused on adaptability and comfort. This shift is especially relevant for campaign messaging and product development targeting modern, mobile, and style-conscious professionals.

LUXURY MENSWEAR INNOVATION

A.PRESSE Reveals SS25 Drop Blending Japanese Minimalism With Vintage Sportswear

A.PRESSE’s SS25 release showcases meticulously crafted sportswear with vintage Americana and Japanese minimalism, prioritizing fabric quality and timeless design over trend-driven silhouettes. The limited, curated drop appeals to discerning consumers who value craftsmanship and controlled distribution—highlighting a strategy that drives brand loyalty and scarcity-driven demand. Marketers can glean insights into building cult followings through intentional product positioning, heritage storytelling, and selective eCommerce partnerships.

SUSTAINABILITY LEADERSHIP

Adidas Ends Use Of Kangaroo Leather, Advancing Ethical Luxury In Athleticwear

Adidas’s discontinuation of kangaroo leather positions the brand alongside major athletic competitors responding to global ethical demands and evolving consumer expectations. Marketers should note heightened brand value from ethical sourcing and anticipate increased scrutiny of supply chain transparency. This move signals a growing market imperative: animal welfare directly impacts consumer trust and purchase intent.

Influencer Corner 📣

Performance Pulse 📈

DESIGN TECHNOLOGY

Canva Introduces Powerful AI Design Suite for Effortless Creation and Content Generation

Canva’s new suite, Canva AI, integrates advanced generative tools—spanning design, code, photo editing, and data visualization—into a single platform, streamlining campaign creation and content production for marketers. Real-time feedback and automation accelerate brand asset development, enabling efficient, large-scale customization across multiple channels.

RETAIL MEDIA INNOVATION

First-Party Data and Omnichannel Integration Redefine Retail Media Excellence

Retail media’s growth hinges on first-party data integration and omnichannel approaches, enabling brands to measure and optimize campaigns with precision. AI and machine learning boost campaign efficiency, highlighting significant improvements in ROAS for both branding and ROI-driven initiatives. Marketers gain actionable audience insights and tighter offline-online attribution.