Styled Athletics | How Sweaty Betty Proved Brand Spend Drives AOV

Editor’s Pick ✨

Sweaty Betty: 2.3% AOV Uplift from Brand Spend! 🚀

Sweaty Betty knew their brand campaigns delivered, but proving it? That was the challenge. The brand partnered with Fospha, they applied a Bayesian network model to their data, exposing the causal link between awareness spend and business outcomes like AOV.

The breakthrough? Identifying engaged visits and branded search impressions as key predictors of downstream results. These became core KPIs and Sweaty Betty could scale brand spend with confidence.

The result? A 2.3% uplift in AOV among new customers after their integrated brand campaign, reinforcing the strong relationship between awareness and pricing power. Read the full research and learn how to unlock stronger pricing power here.

Sector Spotlight 🎥

ATHLETIC APPAREL INSIGHTS

Merino Wool Elevates Activewear Performance for High-Intensity Sports

Merino wool is revealed as superior for activewear, enhancing thermal regulation and moisture management in high-intensity sports. This insight offers marketing professionals a competitive advantage, driving product innovation and consumer satisfaction.

FASHION COLLABORATION

Justine Skye's Chic Collaboration With Nike Marks Her Stylish New Era

Justine Skye collaborates with Nike Sportswear, introducing a collection that blends style and functionality, embodying her unique fashion sense. Featuring neutrals, neons, and revamped Air Max Dn8 sneakers, this line targets trend-savvy consumers, offering versatile options for daily and athletic wear, thereby enhancing Nike’s appeal among fashion-forward audiences.

MARKETING CAMPAIGN

BingX and Chelsea FC Present "Trained on Greatness" 2526 Training Kit

BingX and Chelsea FC release the "Trained on Greatness" campaign with the 202526 training kit, underscoring a shared commitment to excellence in both sport and AI trading. This partnership leverages high-performance culture and deepens engagement across crypto and sports, offering valuable marketing insights into aligning brands with elite entities to enhance brand perception and audience interaction globally.

STRATEGIC PARTNERSHIPS

Champion Announces Licensing Deal for NFL and NHL Apparel at Fanatics Fest

Champion's new licensing deal with the NFL and NHL enriches its sportswear portfolio and positions the brand at the lifestyle-sports intersection, offering premium co-branded apparel exclusive to Fanatics Fest NYC 2025.

Performance Pulse 📈

INCLUSIVE MARKETING

Pride 2025 and the Retail Balancing Act

Brands dialing down Pride campaigns in 2025 risk more than bad PR—85% of LGBTQ+ consumers say they’ll spend elsewhere if inclusion efforts are dropped. This year’s approach is quieter but more considered: Levi’s focuses on safe public spaces, MAC commits $1M to LGBTQ+ causes, and Nike co-designs sneakers with queer athletes. Flashy rainbows are out; sincerity and year-round support are in.

SOCIAL MEDIA STRATEGY

Pinterest Upgrades Pin Recommendations with Enhanced User Interaction Insights

Pinterest's latest update to its TransActV2 ranking model enhances personalization by analyzing a broader history of user interactions, resulting in increased engagement and more relevant Pin recommendations. This upgrade, including the Next Action Loss task, has notably boosted metrics like re-pins and time spent, making it strategically beneficial for marketers seeking enhanced audience targeting. As the platform becomes smarter and more personalized, integrating Pinterest into marketing strategies could be advantageous for reaching its 570 million active users.