Styled Athletics | 📊 Are YouTube Ads the Athleisure Industry’s Most Undervalued Channel?

Editor’s Pick ✨

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

MARKETING CAMPAIGN

Campus Activewear Launches Air Capsule Pro With Siddhant Chaturvedi Campaign Film

Campus Activewear launches the Air Capsule Pro, targeting modern youth with enhanced cushioning and sleek design, promoted by actor Siddhant Chaturvedi. The campaign highlights fluid transitions between work, play, and social settings, resonating with Gen Z's dynamic lifestyle. With digital-first strategies, it strengthens Campus's position in the youth sports and athleisure market.

SUSTAINABLE FASHION

Pangaia Debuts Sustainable Plant-Based Activewear Collection with Renewed Materials

POP-UP RETAIL EXPANSION

Lululemon Opens Sophisticated Pop-Up Store At Long Island’s Smith Haven Mall

SPORTS COLLABORATION

Champion Partners With UFC Heavyweight Tom Aspinall To Launch Signature Collection

Champion's new partnership with UFC star Tom Aspinall launches a collection honoring its sportswear legacy, aiming to engage the combat sports market. This collaboration has strategic significance as it integrates Aspinall's fighter insight with Champion's century-long heritage, offering lifestyle-inspired, performance-driven apparel that resonates with a mainstream audience seeking both functionality and cultural relevance.

Infuencer Corner📣

Upcoming Events 📅

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Performance Pulse 📈

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.