Styled Athletics | PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

Prime Day Exclusive 📦

Prime Day: Big Win or Wakeup Call?

Prime Day 2025 smashed records. Extended to four days, it generated $24.1B in U.S. online sales — a 30% year-on-year surge.

But as brands dive into retros and kick off BFCM planning, one question looms: what actually worked? Which channels truly drove conversions — and how can we know?

That’s where understanding cross-channel halo effects becomes essential. New research from Fospha sheds light on how different platforms influence conversions across both DTC sites and Amazon.

TikTok leads with an 80% uplift in ROAS when Amazon sales are included, followed by YouTube (48%) and Meta (46%). These platforms ignite discovery and spark intent that may convert later — whether on your DTC site or on Amazon. Without visibility into cross-channel halo effects, that impact remains invisible.

👉 Explore Fospha’s Halo Effect research to uncover what really drove your Prime Day results.

Sector Spotlight 🎥

FASHION COLLABORATION

Adidas x ASOS Launches Cowprint Samba Collection for Summer Enthusiasts

Adidas teams up with ASOS to launch a new athleisure collection, featuring reimagined classic pieces and exclusive designs. This collaboration taps into the thriving women's sports movement and offers marketing professionals insights into brand partnerships that effectively increase search interest by 568% year-over-year.

APPAREL COLLABORATION

PUMA Golf and Reigning Champ Unveil Field to Fairway Collection

PUMA GOLF and REIGNING CHAMP's FIELD TO FAIRWAY collection fuses football and golf cultures, offering innovative apparel for sports enthusiasts. This collaboration leverages PUMA's historical football influence and REIGNING CHAMP's modern athletic design, providing marketing professionals with insights into strategic inter-brand partnerships. This launch capitalizes on the global appeal of sports and timing with major events, offering marketers a case study in bridging diverse athletic markets.

FASHION COLLABORATION

FIFA 1904 Blends Luxury Clothing with Football Culture

FIFA has ventured into luxury fashion with its new 1904 range, crafted by designer Marcus Clayton. Targeting young professionals and athletes, this collection emphasizes a mix of classic tailoring with sportswear functionality. Despite its high-end pricing, the collection is marketed as an investment in style and longevity, aligning with current apparel trends.

FASHION LAUNCHES

July 2025's Top Fashion Launches Feature Key Collaborations and Exciting Collections

With July 2025 unveiling a series of fashion launches, marketing professionals should closely observe strategic industry movements. The Fashion Trust Arabia Awards, set to occur in Doha this November, will be pivotal for emerging global talent across various categories.

In the eCommerce arena, noteworthy collaborations like those of Giorgio Armani with Kith, and Brooks Brothers with Prince, underscore strategic ways brands are leveraging archival inspirations and nostalgic themes to engage consumers. Armani's introduction of womenswear in its capsule signals a strategic alignment with expanding market demands, while the Brooks Brothers and Prince collection’s nod to 90s tennis emphasizes cross-generational appeal. These collaborations offer insights into strategically revitalizing brand image and expanding audience reach through targeted, trend-oriented launches.

Performance Pulse 📈

ECOMMERCE STRATEGIES

What Retailers Need to Know About Google's Changing Search Landscape in eCommerce

Google's evolving search landscape demands that eCommerce businesses prioritize structured data, mobile performance, and site speed to maintain visibility and competitiveness.

The AI-powered Search Generative Experience emphasizes clarity in product listings, with schema markup becoming crucial for ranking. To succeed, retailers must adopt a search-first approach, ensuring compatibility with Google's preferences to effectively reach their target audience.

RETAIL MEDIA STRATEGY

Retail Media’s Mid-2025 Reality: Why Advertisers Are Going All in on Full-Funnel

Retail media continues its growth in 2025, with advertisers focusing on full-funnel strategies across various platforms. As Amazon leverages its data dominance, competitors like Walmart and Instacart strive for their share. The landscape demands a unified approach to brand and performance budgets, emphasizing data-driven decisions and measurement incentives.