Styled Athletics | Nike x Justine Skye, Lululemon’s Eco Move & the ROI Playbook

Editor’s Pick ✨

Which ad channels are right for my fashion brand? 🤔

With tariffs, uncertainty, and fierce competition, in 2025 fashion marketers are facing more pressure than ever to deliver efficient ROI. The Fabric of Growth Playbook is your practical guide to making every ad dollar count, with answers to all your burning questions:

• How many channels should I be spending in?

• Which channels are the best fit for my brand?

• What are top brands betting on in 2025?

Sector Spotlight 🎥

FASHION COLLABORATION

Justine Skye's Chic Collaboration With Nike Marks Her Stylish New Era

Justine Skye collaborates with Nike Sportswear, introducing a collection that blends style and functionality, embodying her unique fashion sense. Featuring neutrals, neons, and revamped Air Max Dn8 sneakers, this line targets trend-savvy consumers, offering versatile options for daily and athletic wear, thereby enhancing Nike’s appeal among fashion-forward audiences.

SUSTAINABILITY PARTNERSHIP

Lululemon Strengthens Partnership With Samsara Eco for Sustainable Materials Expansion

Lululemon's new decade-long partnership with Samsara Eco aims to enhance its circular sourcing of recycled nylon and polyester, aligning with its 2030 sustainability goals. This initiative reflects Lululemon's commitment to integrating eco-friendly materials, providing a strategic blueprint for marketers focused on sustainable practices within the fashion industry.

ASSET MANAGEMENT

Azzad Asset Management Acquires 66,959 Shares in Gildan Activewear Inc

Azzad Asset Management Inc. has acquired 66,959 shares in Gildan Activewear Inc., reflecting a strategic move to capitalize on potential value within the manufacturing sector. This decision is significant for marketing professionals seeking insights into market positioning and investment strategies that can influence brand alignment and financial growth.

ACTIVEWEAR LAUNCH

Crew Clothing Introduces 'Crew Sport' Activewear Collection For Versatile Fitness Enthusiasts

Crew Clothing enters the activewear market with their Crew Sport collection, integrating technical performance with their signature style, offering products catering to varied fitness levels from yoga to running, with prices ranging from £25 to £65.

ATHLETIC APPAREL INSIGHTS

Merino Wool Elevates Activewear Performance for High-Intensity Sports

Merino wool is revealed as superior for activewear, enhancing thermal regulation and moisture management in high-intensity sports. This insight offers marketing professionals a competitive advantage, driving product innovation and consumer satisfaction.

Performance Pulse 📈

AI MARKETING TOOLS

TikTok Unveils New AI Tools for Enhanced Ad Creation and Integration

TikTok introduces AI-driven tools to enhance ad creation, including text-to-video and image-to-video features, facilitating tailored content generation for the platform. These innovations streamline the creative process for marketers, allowing for swift concept development and testing. Integration with Adobe Express and WPP Open enhances accessibility, offering additional resources for dynamic TikTok-first content.

MARKETING STRATEGIES

Finding Confidence Amid Economic Volatility in Marketing's High-Stakes Climate

In an era of economic volatility, marketers can thrive by making informed decisions instead of yielding to uncertainty. While competitors reduce ad spending, investing in data-driven strategies and maintaining advertising efforts can secure a competitive edge. Reliable insights and human decision-making are pivotal in leveraging AI's capabilities for refining marketing effectiveness.