NikeSkims Bets On A Women's Rebound

Styled Athletics

Here's what's happening this week in the world of athleisure and styled athletics: 
- NikeSkims debuts to reboot women's performance and style
- How The Arc’teryx Fireworks Fiasco Is Being Discussed In China
- Wholesale reset and leaner assortments beat expectations
- Sportswear forecast shows growth runway despite fragmentation
- Anniversary drop tests Amazon-first launch plus promo window

⏱️THE MINUTE READ

Juvenon suspected upper-funnel spend were fueling growth, but pixel reporting undervalued them, pushing spend to the bottom funnel.

With Fospha’s Halo, they unified DTC and Amazon sales and uncovered the truth: TikTok was 9X stronger than reported, DTC performance was under-credited by 2.9X, and upper funnel became their growth engine.

• 📈 +18% revenue growth QoQ

• 📉 20% CAC improvement YoY

• 🚀 10X upper-funnel SoW growth

👉 Read the full case study

📌WEEKLY MUST-KNOWS

COLLABORATION
Nike Partners With Skims To Reignite Women's Growth

Nike and Skims launched NikeSkims with four fabric systems and 10,000+ looks, backed by athlete-led marketing. The move targets a long-identified weakness in Nike's women's category and puts fresh pressure on Lululemon, Alo and others. Expect near-term halo effects and longer-term brand and category share implications if product velocity sustains.

PRODUCT LAUNCH
Freeleven: Celebrating G4Free’s 11th Anniversary
G4Free launched its Smoofit Collection, featuring dual-layer fabrics with a 1–2mm air cushion and a peach-fuzz finish, timed to an anniversary promo window. With 3M+ wide-leg pant customers and strong Amazon traction, the drop underscores marketplace-led growth in value-driven athleisure. Watch pricing, review velocity and coupon-led conversion through Oct 8.

REPUTATION AND ESG
How The Arc’teryx Fireworks Fiasco Is Being Discussed In China

Arc’teryx faced backlash in China after sponsoring a high-altitude fireworks display in Tibet, igniting environmental criticism and scrutiny over differing Chinese vs English apology statements. Local authorities opened an investigation, and social media sentiment questioned brand sincerity versus stated sustainability values. The episode underscores the operational risk of ESG missteps and the need for aligned, localized crisis comms in China’s outdoor market.

⚡QUICK READS

Sportswear Market Eyes $837 Billion By 2035: Stratilligence projects 7.6% CAGR to 2035 with MEA pacing at 10%, signaling expansion whitespace and portfolio rebalancing opportunities despite a fragmented field.(More)

NFL Rolls Out "Fan Like A Pro" Campaign: The NFL launched an influencer-led global campaign spotlighting fan fashion and NFL Shop, signaling a bigger league push into social commerce for licensed apparel.(More)

Patagonia Scales Repairs To 92K+ In FY2025: Patagonia completed 92,042 North America repairs last fiscal year, signaling repair-at-scale as a loyalty engine that reduces waste and feeds product design improvements.(More)

ClickZ is a ClickZ Media publication in the DTC eCommerce division