Weekly Newsletter
Oct 9, 2025
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5 min read
Plus: Resorts become retail as Smartwool and icebreaker go all-in
Oct 1, 2025
4 min read
Plus: Running relaunch signals a product velocity pivot
Sep 24, 2025
6 min read
Plus: Lululemon rewires assortment to regain momentum
Sep 17, 2025
Plus: Why last click undervalues channel revenue by over 90%?
Aug 27, 2025
Plus: Amazon’s $30 athleisure pressures mid-tier pricing
Aug 20, 2025
Plus: Nike x Patta collab expands
Aug 14, 2025
Plus: Fabletics leans into lifestyle via Becky G capsule
