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- Styled Athletics | Knix Taps Nicole Scherzinger For New Activewear Line
Styled Athletics | Knix Taps Nicole Scherzinger For New Activewear Line
Plus: Why last click undervalues channel revenue by over 90%?
Avinash Duggempudi
September 17, 2025
Styled Athletics
Here's what's happening this week in the world of styled athletics:
- Lululemon grows abroad while Americas cools
- Knix launches active with celebrity firepower
- Vuori strengthens board for next-stage growth
- Zacks sees athleisure demand staying resilient
- Lululemon’s new styles miss sales expectations
⏱️Why Last Click Undervalues Channel Revenue By Over 90%?The majority of channels are undervalued by over 90% by Last Click. Add marketplace sales into the mix, and brands see a 37% ROAS uplift, yet most tools still ignore it. See why the future of growth depends on full-funnel, unified measurement across DTC + marketplaces. |  |
📌WEEKLY MUST-KNOWS
Lululemon posted 7% YoY revenue growth in Q2 FY25, driven by international momentum while the Americas slowed and margins faced pressure. The mix shift and profitability headwinds signal a tougher demand environment heading into holiday, with marketing and merchandising decisions under scrutiny. Global athleisure brands with heavy North America exposure should watch pricing, inventory, and demand capture closely.
PRODUCT LAUNCH
Knix Taps Nicole Scherzinger For New Activewear Line
Knix unveiled an active collection featuring HiTouch leggings, strappy bras, and workout tops, fronted by Nicole Scherzinger. The celeb-led drop aims to cut through a crowded category with culture-first storytelling plus performance positioning. Expect paid social, influencer, and creator-led content to carry the launch; brands should benchmark creative and conversion paths.
ESG & LEADERSHIP
Nike’s Chief Sustainability Officer Departs
Nike’s chief sustainability officer Jaycee Pribulsky is leaving after less than two years, amid broader corporate realignment. Leadership churn at a category leader signals possible recalibration of sustainability priorities, reporting cadence, and supplier expectations. Competitors, retailers, and partners will watch for policy shifts that could influence materials roadmaps and claims across the sector.
Meet Fospha at Shoptalk Fall 2025Fospha is heading to Chicago for Shoptalk Fall. From GenAI reshaping search to marketplace measurement and scaling creative, their team is ready to explore the topics defining retail growth with industry peers. |  |
⚡QUICK READS
Zacks: Athleisure Demand Still Resilient: Zacks flags steady athleisure demand with leaders leaning into digital expansion and innovation while navigating cost pressure, favoring brands with pricing power and efficient acquisition.(More)
Prime Big Deal Days Is Still A Few Weeks Away, But We're Already Seeing Yeti Coolers On Sale: Amazon set Oct 7-8 Big Deal Days, with early 50%+ outdoor discounts signaling heavy fall promo intensity and pricing pressure across DTC and marketplaces.(More)
ClickZ is a ClickZ Media publication in the DTC eCommerce division
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