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Athleisure in the Amazon Age: Navigating the Measurement Maze

Jan 28, 2025

•

3 min read

Athleisure in the Amazon Age: Navigating the Measurement Maze

Exploring Amazon's dominance in the US athleisure market, the measurement challenges brands face, and strategies CMOs can use to optimize success.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Styled Athletics

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