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Oliver Buchannon
Zihan Lyu

Product and Editorial Manager at Contentive

Weekly Newsletter

Athleta Enters Bodywear to Expand Wallet Share

Sep 3, 2025

•

5 min read

Athleta Enters Bodywear to Expand Wallet Share

Plus: Gorjana launches sports club athlete ambassador program

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Styled Athletics | Lululemon's New “Running Gives” campaign

Aug 6, 2025

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6 min read

Styled Athletics | Lululemon's New “Running Gives” campaign

Plus: Columbia rewrites its brand permission for the next decade

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

Jul 30, 2025

•

5 min read

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign

Zihan Lyu
Zihan Lyu

Weekly Newsletter

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

Jul 23, 2025

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4 min read

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys

Zihan Lyu
Zihan Lyu

Styled Athletics

Your Athleisure Trends, Innovation and Sustainability News Source

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