Zihan Lyu

Zihan Lyu

Product and Editorial Manager at Contentive

Weekly NewsletterWeekly Newsletter
Athleta Enters Bodywear to Expand Wallet Share

Athleta Enters Bodywear to Expand Wallet Share

Plus: Gorjana launches sports club athlete ambassador program

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | Lululemon's New “Running Gives” campaign

Styled Athletics | Lululemon's New “Running Gives” campaign

Plus: Columbia rewrites its brand permission for the next decade

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

Styled Athletics | American Eagle's Sydney Sweeney Ads Spark Controversy and Boost Shares

PLUS, Issa Rae fronts Beyond Yoga’s new ‘Seek Beyond’ wellness campaign

Zihan Lyu
Zihan Lyu
Weekly NewsletterWeekly Newsletter
Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

Styled Athletics | What AI Can Teach Us About Sportswear Challenger Brand Strategies

PLUS, Drake's Nocta Collaborates with Venezia FC for 2025-26 Soccer Jerseys

Zihan Lyu
Zihan Lyu