Weekly Newsletter - 01.08.2025

PLUS: Disney X WIND AND SEA's New Varsity Jackets for Collectors

Author

Priscilla Soedarpo
08 Jan • Estimated Reading Time: 7 minutes

THE LATEST IN ATHLEISURE NEWS

Heads up! To ensure you continue receiving our newsletters, please add [email protected] to your contact list!

Welcome to Styled Athletics, your essential newsletter for marketers and e-commerce professionals in the athleisure industry. It’s 2025, and we’re kicking things off with fresh ideas to supercharge your campaigns and keep your customers hooked!

Top Reads 🌟

🚀 AppLovin’s Breakout Year
Early data from Fospha shows AppLovin is a top 3 channel for acquiring new customers and the 2nd largest source of paid traffic for some brands.

🛍️ Social Commerce Boom (Hello, TikTok Shop!)
Social commerce is set to hit $80B in the US, with TikTok Shop leading the way with its seamless shopping experience.

📱 Third-Party Sales Channels on the Rise
As disposable incomes are squeezed, shoppers are turning more to Amazon, but also its budget competitors like Temu and Shein. In 2024, Temu quietly became the most downloaded app on the US App Store.

The challenge? Brands still struggle to understand how their advertising on platforms like Meta and TikTok drives demand on third-party sales channels.
(Stay tuned—Fospha is working on a solution for 2025! 👀)

ClickZ is Live at CES—Let’s Spotlight Your Vision🌟

CES 2025 is here, and ClickZ is in action!

As part of our coverage, we’re hosting exclusive interviews with visionary thinkers to spotlight groundbreaking ideas, unveil new innovations, and engage a global audience of decision-makers.

This is your chance to share your vision and connect with a worldwide audience! 👇

Sector Spotlight 🎥

Nike's "Year of the Mamba" collection honors Kobe Bryant's legacy with Lunar New Year-inspired apparel. Featuring staples like shirts, joggers, and jackets, the collection highlights Kobe’s championship spirit with unique designs. Launching January 9, 2025, it showcases strategic creativity, integrating cultural elements with timeless athletic achievements.

Under Armour collaborates with Joshua Vides for the UA Next All-America Game, marking its first external partnership for this event. Vides brings his distinct monochromatic style to uniforms and a capsule collection, underlining Under Armour's strategic expansion in youth sports and brand innovation. This partnership illustrates industry evolution in sports marketing.

WIND AND SEA's 2024 partnership with Disney results in 32 numbered Letterman varsity jackets, blending athletic style with iconic Disney elements. Available in two-tone designs, these jackets feature Mickey and Goofy images, Disney patching, and individual numbering. The release is strategically positioned for collectors, accessible via lottery.

Amer Sports unveils a new, cutting-edge warehouse in Belleville, Ontario, enhancing North American operations. Featuring the advanced Exotec Skypod ASRS, it improves order processing and aligns with sustainability goals. This move supports brand growth, customer satisfaction, and operational efficiency, serving over 26 million people with next-day delivery.

PXG launches its 2025 Aloha Collection, featuring golf attire inspired by Hawaiian island motifs, combining style and functionality. The collection includes polo shirts, dresses, and a unique Tiki Skull insignia, catering to both men and women. This strategic expansion reinforces PXG's commitment to merging lifestyle and golf fashion.

Influencer Corner 📣

Influencer Marketing in 2025: Where Should Brands Invest?

With over 50% of brands set to increase creator budgets in 2025, the question isn’t if influencer marketing will grow—it’s how brands should allocate these dollars.

Experts emphasize the shift toward scale and centrality in the marketing mix. Brands need to align spending with their goals—whether driving sales or boosting awareness.

Sarah Levinger on LinkedIn: 3 Rules for DTC Success

Timing is everything—especially for DTC brands. Sarah Levinger highlights how delivering incentives at the right moment can make all the difference. 💡

In her recent post, Sarah breaks down the 3️⃣ golden rules of timing that every brand should know.

A small spoiler: Action + reward = happy brain 🧠, reward key behaviors, and… well, you’ll have to read the full post for the rest.

Optimization Hub ⚙️

As e-commerce evolves, growth in 2025 hinges on mastering the basics: clarity, optimization, and personalization. SMART goal-setting ensures campaigns stay focused, while refined website usability and core platform expertise enhance customer experiences. By leveraging deep audience insights and streamlining ad strategies, marketers can prioritize long-term, sustainable growth over fleeting trends, positioning their brands for measurable success.

Retail experts predict the convergence of physical stores and digital innovation, like live shopping, will transform retail by 2025. Physical stores will evolve into interactive experience hubs, integrating omnichannel strategies.

Key tactics include:
- blending digital with in-store journeys
- utilizing AI
- enhancing customer engagement through personalized experiences

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

How well did this week’s edition flex?

Login or Subscribe to participate in polls.

Reply

or to participate.