THE LATEST IN ATHLEISURE NEWS

TRENDS
Eco-Chic and Retro Vibes: Athleisure Wear's Bold Leap into 2024
Athleisure wear trends for 2024 are set to revolutionize comfort fashion with eco-friendly fabrics, vibrant colours, and retro designs. Embracing sustainability, brands are integrating materials like cotton and bamboo, while bold prints and neon hues inject personality into workout wear. Layering, functional accessories, and a blend of streetwear elements redefine versatility, as nostalgia-driven styles make a comeback. Tailor-made options offer a personalized touch, catering to the demand for unique, stylish, and environmentally conscious athleisure choices.

E-COMMERCE INSIGHTS
SHOPTALK 2024: DTC E-commerce Insights for Athleisure Fashion Retailers

Athleisure wear trends for 2024 are set to revolutionize comfort fashion with eco-friendly fabrics, vibrant colours, and retro designs. Embracing sustainability, brands are integrating materials like cotton and bamboo, while bold prints and neon hues inject personality into workout wear. Layering, functional accessories, and a blend of streetwear elements redefine versatility, as nostalgia-driven styles make a comeback. Tailor-made options offer a personalized touch, catering to the demand for unique, stylish, and environmentally conscious athleisure choices.

BRAND SPOTLIGHT: LULULEMON AND UNDER ARMOUR
Athleisure's Ascendancy: Lululemon and Under Armour Lead the Charge
The athleisure sector is witnessing a significant boom, with over 200 new brands since the pandemic. Analysts spotlight Lululemon's impressive growth, particularly in China, and Under Armour's promising future post-leadership transition. While Lululemon outpaces Nike in the Chinese market, both Lululemon and Under Armour are pegged as strong buys for investors eyeing the athleisure trend's momentum. This industry's expansion underscores a shift towards comfort and style, positioning these brands at the forefront of the market's evolution.

MARKET GROWTH FORECAST
Athleisure's Ascendancy: Projected Market Boom by 2027

The Athleisure Market is poised for a significant surge, expecting to grow by USD 176.16 billion from 2023 to 2027, with a CAGR of 7.15%. North America is set to lead, holding a 31% market share, driven by celebrity endorsements and corporate wellness initiatives. The market, characterized by both mass and premium segments, faces challenges from the unorganized sector but thrives on online shopping's rise and evolving consumer preferences towards comfort and style.

LUXURY ACTIVEWEAR
Elevating Gym Wear: Top Luxury Activewear Brands to Know

As fitness resolutions gain momentum, luxury activewear brands are transforming gym wardrobes with stylish, high-quality pieces. From Ernest Leoty's feminine designs to Lululemon's renowned fit, these labels blend performance with fashion. Sweaty Betty empowers with colourful prints, while Girlfriend Collective champions sustainability. Investing in these brands not only enhances workout attire but also supports lasting style and quality, readying enthusiasts for any fitness challenge in elegance.

LEISURE SHOE MARKET
Athleisure Shoes Market: Poised for Unprecedented Growth

The Athleisure Shoes market is set to soar, with projections indicating a robust CAGR leading to a significant market valuation by 2031. This growth trajectory is underpinned by technological innovations, evolving consumer preferences, and supportive regulatory environments. Despite facing challenges such as high initial investments and supply chain disruptions, the sector remains buoyant, driven by environmental consciousness and the shift towards sustainable solutions. Market insights reveal opportunities for businesses to leverage trends and meet consumer demands, with key players like Adidas and Nike at the forefront