Weekly Newsletter - 30.05.2024

TRENDING NOW: THE LATEST IN ATHLEISURE NEWS

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STYLED ATHLETICS
30 May • Estimated Reading Time: 4 minutes

THE LATEST IN ATHLEISURE NEWS

TIKTOK DTC REVOLUTION
TikTok's Retail Revolution: Gymshark and Cult Beauty Lead the Charge
Gymshark and Cult Beauty are harnessing TikTok's vast influence to drive consumer purchases, with engaging content that resonates with younger demographics. While Instagram remains a key platform for shopping inspiration, TikTok's role in retail is growing, as evidenced by its impact on Gen Z and Millennial shoppers. Retailers must adapt to these digital trends to thrive in the evolving online marketplace.
BRAND SPOTLIGHT: Adidas
100 Thieves x Adidas: A Fusion of Gaming and Athletic Style
The 100 Thieves x Adidas Originals capsule merges gaming culture with athletic fashion, featuring a redesigned tracksuit, a special Nadeshot-themed sneaker, and a range of co-branded apparel. This collaboration highlights the lifestyle brand's evolution and Adidas's commitment to innovative partnerships, offering a unique collection for fans of both entities.
PARTNERSHIP: AMAZING JANE x everyone ACTIVE
Empowering Women: Amazing Jane and Everyone Active Unite
Amazing Jane Activewear and Everyone Active announce a partnership to empower women in fitness. With Amazing Jane concessions in Everyone Active facilities and sponsored L!VE events, the collaboration aims to inspire confidence and community among women, revolutionising engagement with fitness and activewear.
STRATEGIC SHIFT: Lululemon
Lululemon Restructures: Chief Product Officer Sun Choe Steps Down Amid Strategic Shake-Up
Lululemon announces a strategic management reshuffle following Chief Product Officer Sun Choe's departure. The brand aims to bolster growth and innovation by integrating product design and brand activation under Jonathan Cheung and Nikki Neuburger. Despite market challenges and increased competition, Lululemon remains confident in its team's ability to drive future success and maintain market presence.
ATHLETIC FASHION MANUFACTURER SPOTLIGHT: Lefty Production Co.
Lefty Production Co.: Crafting the Future of Athletic Wear
Lefty Production Co. in Los Angeles is redefining athletic wear by merging style with functionality. Offering end-to-end services for various clothing lines, they emphasise integrity and craftsmanship. Their commitment to client success and USA-based production positions them as a key player in activewear, poised to significantly impact the fashion industry with their stylish, functional garments.
SUMMER ACTIVEWEAR GUIDE
The Ultimate Summer Activewear Guide by Athletech News
Athletech News presents the six best activewear brands for summer, offering a blend of style, functionality, and comfort. From AKHG's outdoor-ready attire to Fabletics' affordable running gear, these brands cater to various activities with quality and flair. Embrace the season with activewear that's as fashionable as it is practical, whether you're on the trail, the mat, or the golf course.
MILLENNIALS ACTIVEWEAR STANDARDS
Millenials Revolutionise Sports Apparel Industry
Millennials are driving a transformative wave in sports apparel, prioritising sustainability, inclusivity, and innovation. Their preferences for athleisure and meaningful, eco-friendly products are influencing major brands like Nike and Puma. As they blend fashion with fitness and engage with brands through social media and community events, millennials are setting new standards for the future of sportswear.

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