Weekly Newsletter - 16.05.2024

Styled Athletics Digest | Fospha's Secrets of Scaling Brands and Gymshark's Sports Hijab Launch

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STYLED ATHLETICS
16 May • Estimated Reading Time: 5 minutes

THE LATEST IN ATHLEISURE NEWS

INCLUSIVE INNOVATION
Gymshark's Inclusive Innovation: The Sports Hijab Launch
Gymshark introduces a sports Hijab, expanding its inclusive activewear range. Available in "Cargo Teal" and "Sand Beige," the Hijab is crafted from sweat-wicking fabric for versatile use. This launch complements Gymshark's commitment to diversity, following products like the Diffuse Sweat Headband and diverse mannequins. The brand's focus on community feedback fosters empowerment and style in women's fitness apparel.
BRAND SPOTLIGHT: Lululemon
Lululemon Serves Style: Partners with Life Time for Pickleball and Tennis
Lululemon steps onto the court with Life Time, becoming the official apparel partner for pickleball and tennis. This strategic alliance introduces a co-branded apparel line, tapping into the sports' surging popularity. With a focus on community well-being, the partnership celebrates the growth of racquet sports, offering unique experiences and stylish gear for enthusiasts.
RESEARCH REPORT BY FOSPHA
Elevating eCommerce: Secrets of Scaling Brands
This report spotlights 3 brands who have experienced explosive growth, including streetwear brand Represent, who scaled Paid Social to skyrocket revenue. Fospha, a marketing measurement platform for eCommerce, analyzed $1bn+ worth of ad spend to outline the strongest growth strategies for brands at every lifecycle stage. Fospha outlines how and when brands should diversify their channel, funnel and market mixes, presenting the approaches of the best optimized brands.
STRATEGIC EXPANSION
Nike's Strategic UK Expansion: A 20-Year Vision
Nike cements its UK presence with a 20-year deal for a logistics hub in the East Midlands. The 1.3 million sq ft campus will bolster supply chains and include sport facilities, aiming for BREEAM Outstanding sustainability. This move aligns with Nike's growth, as seen in its $51.3bn revenue, and its focus on fashion and personalization in ecommerce, resonating with the youth and shaping the fashion industry's future.
CUSTOMISABLE ATHLETIC FASHION
White Label Revolution: Athleisure's Customisable Future
White label athleisure clothing is transforming fashion with its blend of comfort, style, and versatility. Offering a canvas for brand customization, it enables retailers to create unique, branded apparel that promotes recognition and caters to diverse consumer tastes. With benefits like cost-effectiveness and flexibility, this trend is poised to shape the industry, meeting modern demands for personalised, functional fashion.
MARKET FORECAST
Activewear's Ascension: Poised for Market Dominance by 2034
Poised for significant growth, the activewear market is set to reach USD 917,959.7 million by 2034, driven by digital fitness platforms. Brands are capitalising on this trend through strategic partnerships and fashion-forward designs, targeting the burgeoning at-home workout audience. With a focus on innovation and sustainability, key players are navigating a competitive landscape marked by celebrity collaborations and the athleisure phenomenon.
SUSTAINABLE ACTIVEWEAR MARKET GROWTH
Sustainable Athleisure's Bright Future: Market to Soar by 2031
The Sustainable Athleisure Market is set for a significant upswing, with a robust CAGR propelling its value to new heights by 2031. Driven by eco-friendly materials like organic cotton and bamboo fibers, and applications spanning from yoga to outdoor adventures, the market's growth is further bolstered by key players and technological advancements. North America remains a dominant force, with global trends and consumer behaviors shaping a dynamic future.

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