Weekly Newsletter - 09.12.2024

Off-White’s Ghanaian-Inspired Collection & Nike and Eastside Golf Team Up for a Game-Changing Collab

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STYLED ATHLETICS
12 Sep • Estimated Reading Time: 6 minutes

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PUMA

Puma's latest collaboration with London-based luxury streetwear brand Aries introduces innovative updates to the Suede and Mostro sneakers. Previewed at New York Fashion Week, this collection blends racing and kitschy aesthetics, merging modern and nostalgic elements.
The genderless collection features statement graphics, experimental knitwear, and double nylon pieces, complemented by a range of accessories and footwear. The Mostro sneaker, the centerpiece of the collaboration, is reimagined with mesh, neoprene, and suede, and includes an elastic closure with an adjustable toggle. The Suede model is enhanced with a rubberized mudguard, leather toe cap, and unique graphics on the heel and tongue.
The collection also includes a variety of apparel, such as a moto-mesh long sleeve tee with custom Aries graphics, a digitally printed knitted cardigan, and a lace-knit tight tee inspired by cycling. Additionally, a garment-washed oversized tee features a Puma graphic with an airbrushed motif, and a water-repellent nylon jacket and pants showcase a Puma skeletal x-ray graphic.
Accessories like the Puma x Aries Cap and Mini Grip Bag evoke 80s and 90s mall aesthetics. Acclaimed New York photographer Mark Luckasavage captured the collection through a spectral, filtered lens, highlighting its unique style.
Launching on September 5, the Puma x Aries collection will be available at ariesarise.com, the Aries flagship store in London, and select Puma retailers. This collaboration follows Puma's recent release of the Skope Forever sneaker with Skepta, showcasing the brand's ongoing commitment to innovative and trendsetting partnerships.
Eastside Golf, founded by Olajuwon Ajanaku and Earl Cooper, is launching its first Nike collaboration and a New York pop-up shop. The brand, known for its inclusive approach to golf, will release new Nike shoes and host the Eastside Golf Invitational, supporting HBCU golf programs.
Willy Chavarria unveiled a new collaboration with Adidas Originals at his Spring 2025 show, featuring 22 innovative looks. The collection includes an updated Adidas Jabbar sneaker. The show, titled "América" celebrated diversity and community, with performances by Yahritza Y Su Esencia. Chavarria also debuted a collaboration with Allen Edmonds.

HYPEBEAST

Off-White's Spring/Summer 2025 collection debuted at New York Fashion Week on a Brooklyn basketball court. Inspired by designer Ib Kamara's trip to Ghana, the collection blended American and African sportswear elements. Menswear featured utilitarian designs, while womenswear showcased architectural silhouettes, emphasizing Kamara's autobiographical influences.
Olympian Jordan Chiles attended the 2024 US Open in Queens, New York, wearing a collegiate-inspired outfit featuring Nike Shox R4 sneakers. Her look included a burgundy cardigan with Nike patches, a pleated miniskirt, pearls, and diamond earrings. Chiles often mixes Nike with other luxury brands.
TUNL, a new content platform, bridges fashion with sports and cultural industries. Founded by Ashley Champ and Versus Partners, it aims to align athletes, musicians, and other personalities with luxury fashion and streetwear. The platform features designer collaborations, an online marketplace, and an annual gala.
Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!
Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

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