Weekly Newsletter - 11.14.2024

PLUS: Balenciaga x Under Armour’s Luxury and Performance line

Author

Priscilla Soedarpo
14 Nov • Estimated Reading Time: 7 minutes

THE LATEST IN ATHLEISURE NEWS

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Adidas Sportswear

Adidas Sportswear has embarked on its inaugural collaboration with Moon Boot, a brand renowned for its winter footwear, to create a collection that marries functionality with style. This partnership introduces a range of low- and high-top boots, featuring Adidas' acclaimed Boost midsole cushioning, which promises energy return and comfort akin to running shoes. The boots are equipped with water-repellent technology and the Adidas Torsion System for enhanced stability, available in distinct colorways such as BlissCore Black and Power BlueCore Black. The pricing varies slightly between Adidas and Moon Boot's platforms, reflecting the premium nature of this innovative collection.

Beyond footwear, the collaboration marks Moon Boot's first foray into apparel, offering items like a collegiate jacket inspired by American varsity fashion, complete with a snow skirt and graphic details. This venture underscores a significant milestone for Moon Boot, as noted by Alberto Zanatta, president of Tecnica Group, who emphasizes the importance of innovation and quality in appealing to diverse customers. The collection is available through multiple channels, including Adidas and Moonboot’s websites, and is supported by a campaign featuring K-Pop group Babymonster and content creator Lena Mahfouf.

Adidas Global's Aimee Arana highlights the collection's aim to blend sport performance with trending style, catering to the next generation's desire for functional fashion. This collaboration not only showcases the brands' shared commitment to innovation but also sets a new benchmark in the industry, inviting critical reflection on the evolving landscape of sportswear and fashion.

Balenciaga and Under Armour's collaboration introduces a new footwear line, blending luxury and sportswear. The collection features co-branded sneakers, ready-to-wear, and accessories, showcasing innovative designs like the Hyper sneaker. This partnership highlights Balenciaga's strategy to create standout fashion items, merging style with functionality.

Leading Voices 📣

With the election now behind us, the whopping 44% of consumers who reported delaying purchases pre-election may finally be ready to open their wallets.

Black Friday and Cyber Monday could be bigger than ever as shoppers prepare to make these ‘revenge purchases.’ This is a prime opportunity for brands to capture pent-up demand.

In this article, Jamie Bolton shares 3 tips to make the most of this opportunity:

📉 Integrate Lower-Competition Channels: Platforms like Snapchat have less competition and lower CPMs, offering low-hanging conversion opportunities.

🎯 Consider TikTok for Efficiency: Last year, TikTok saw the biggest month-over-month jump in ROAS in November, making it a highly efficient tool for BFCM success.

⏳ Strategically Time Ad Spend: 2023 data shows strong results from increasing spend at the start of Black Friday week, but the best approach depends on your budget and goals. (Get a full guide to three timing strategies in Fospha’s BFCM report).

For a closer look at the data behind Jamie’s top tips for BFCM 2024, check out the full article.

Luke Jonas 🌍💥 on LinkedIn: Going Global in 2025

Although Black Friday is just around the corner, savvy brands have half their mind on next year.

With economic challenges in the UK, and a growing opportunity in the US/EU, many retailers are asking: how can we mitigate the risk of our home market?

Palace Skateboards collaborates with Oakley for its first snowboard-specific collection, featuring 1990s-inspired cold-weather gear. The range includes technical jackets, snow pants, and co-branded sneakers. Accessories like goggles and helmets are also available. This collection, launching November 15, showcases innovation in winter sports apparel, blending style with performance.

Marketers should focus on creating emotionally resonant holiday campaigns that align with consumer behaviors. By prioritizing engagement and building brand loyalty, they can navigate the shortened holiday season effectively. Continuous engagement and innovative strategies, rather than early promotions, are key to long-term success and consumer connection.

ADWEEK

Marketing with K-pop stars, like BTS, requires a unique approach due to cultural nuances. Alo Yoga's successful Instagram post featuring BTS's Kim Seok-jin highlights the importance of understanding K-pop fandom. Brands must navigate cross-cultural marketing carefully to effectively engage with this dynamic and influential audience.

BigSummit emphasized the importance of multi-channel strategies for ecommerce success. Brands should engage consumers across various platforms, manage product assortment, and adapt to economic pressures. Social shopping, especially on TikTok, offers new opportunities. Understanding consumer behavior and forming strategic partnerships are crucial for navigating the evolving ecommerce landscape.

Vuori, a thriving athleisure brand, secured $825 million from investors, raising its valuation to $5.5 billion. This investment supports global expansion, focusing on Europe and Asia. Vuori's growth is driven by strategic partnerships and a strong market presence, with plans to exceed 100 stores by 2026.

A content marketing agency can supercharge eCommerce success by enhancing SEO, creating engaging content, and managing consistent publishing. With expertise in audience targeting and keyword optimization, agencies like Groove Commerce help brands boost organic traffic and conversions, making them a valuable partner for digital marketing strategies.

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