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Styled Athletics: New Launches, New Athletic Fashion Showcase and Sustainable Activewear Brands

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STYLED ATHLETICS
02 May • Estimated Reading Time: 4 minutes

THE LATEST IN ATHLEISURE NEWS

SUSTAINABLE ACTIVEWEAR BRANDS
Activewear Evolution: The 2024 Style & Sustainability Fusion
The activewear scene in 2024 is a blend of style, comfort, and eco-consciousness. Brands like Girlfriend Collective and Adidas x Stella McCartney lead with sustainable materials, while luxury and athleisure merge, offering versatile fashion from Sporty & Rich to H&M Move. With celebrity endorsements and tech advancements, activewear caters to all, from the gym enthusiast to the fashion-forward.
BRAND SPOTLIGHT: Lululemon
Lululemon's Strategic Leap: Doubling Down on Athleisure Dominance
Lululemon sets an ambitious target to double revenues by 2026, reaching $12.5 billion. Its Power of Three x2 growth plan emphasises product innovation, enhanced guest experiences, and market expansion, with a keen focus on China. The brand's omni-channel model and community events bolster its market position, while projected revenue growth of 9-12% in 2024 underscores its robust financial outlook.
MARKET FORECAST
Athleisure's Ascendancy: Projected Market Boom by 2031
Poised for a robust growth spurt, the Athleisure Products market is set to soar from USD 345,520 million in 2023 to USD 518,530 million by 2031. Dominated by giants like Nike and Adidas, the sector thrives on diverse offerings for men, women, and children. North America and Europe lead in value, while Asia-Pacific excels in sales volume, signalling a lucrative future for industry players.
NEW ACTIVEWEAR LAUNCH
Aritzia's Golden Line: A New Contender in Activewear
Aritzia's Golden activewear line emerges as a strong competitor in the saturated market, offering a variety of fabrics and styles at affordable prices. After extensive testing, Golden's durability, comfort, and performance rival top brands, making it a solid choice for both fitness enthusiasts and casual wearers seeking quality and value.
ATHLETIC FASHION SHOWCASE
Global Sources 2024: A Convergence of Sports, Fashion, and Sustainability
The Global Sources Hong Kong Shows 2024 kick off with a focus on sports fashion, merging high-quality sports and outdoor products with trendy fashion items. The event showcases nearly 1,000 booths, a sports carnival, and professional forums, emphasising sustainable development and ESG standards. It's a hub for global trade, cultural exchange, and the latest in sports and fashion trends.
NEW ATHLETIC BRAND CONTENDERS
Alo Yoga and Vuori's Market Momentum: Activewear's New Contenders
Alo Yoga and Vuori are carving out a larger share in the activewear market, challenging giants like Nike and Lululemon. With a 1% market share increase and growing teen popularity, these DTC brands are expanding their reach and store presence, while recruiting top executives for strategic growth. Their dual appeal to loyal customers underscores the shifting landscape of fitness fashion.
MATERNITY ACTIVEWEAR
Maternity Activewear Market: Comfort Meets Style in Growth Surge
The maternity activewear market is poised for a robust expansion, with a 5.7% CAGR projected through 2034. This growth is propelled by expectant mothers' demand for functional, comfortable, and stylish fitness wear. Key players like Nike and emerging eco-friendly brands are innovating to meet these needs, while e-commerce platforms enhance accessibility, signalling a promising future for the sector.

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